Mapa Moradia (“Housing Map”) was created for the visual communication material of the United Nations Special Rapporteur on Adequate Housing in 2009. Project done in partnership with designer Elisa von Randow. “Joana Lira knew like nobody else how to translate in drawings the hard task […]
The first piece created for Tok&Stok was the Ave Eva Ave bag, in 2011. Since then, other product collections have been developed. In 2014, six collections were released at once and Joana Lira officially became one of Tok&Stok’s partner designers. In 2015 the Casario (Houses) […]
The partnership with L´Occitane began in 2011 with the Vitória-Régia (Water Lily) collection’s packing and communication materials for the L´Occitane group’s new brand, L´Occitane au Brésil, celebrating the Brazilian biodiversity. The packaging of the Água de Coco (Coconut Water) soap collection was released in 2014 […]
Creation of 30 illustrations for Banco do Brasil’s Nossas Diferenças Fazem a Diferença (“Our Differences Make a Difference”) national campaign, used nationwide in Brazil in 2008 and 2009.
Creation of the visual identity for the Sete Cidades (PI), Ubajara (CE), Serra das Confusões (PI) and Jericoacoara (CE) Nationals Parks, 2014. Project done in partnership with architect Manoela Machado and designer Tacio Ferraz.
Creation of 53 illustrations for As Metas do Plano Nacional de Cultura (Goals of the National Culture Plan) published by the Ministry of Culture, 2012
Visual identity and scenography creation for the Visitors Centers in six state parks in Alto do Ribeira region, São Paulo State: Ilhabela, Ilha do Cardoso, PETAR, Intervales, Carlos Botelho and Caverna do Diabo. This work was part of the São Paulo State Government’s Ecotourism in […]
Visual identity creation inspired in the Amazon’s characters and folk tales. Project done in partnership with designer Tacio Ferraz. http://www.frutosdaamazonia.com.br/
Joana Lira painted on pottery and china from 1996 to 2006. At first, her biggest challenge was to find material available from the marketplace and turn it into special pieces with her painted designs. After seven years, she began to create her own casts and […]
Trio Nordestino (Northeastern Trio) for the St. John’s Festivities’ visual identity, Recife City Hall, 2009
Creation of the visual identity and scenography for the 69th Congress of the Brazilian Dermatological Society, held in Recife in 2014. Submitted to the 11th Brazilian Graphic Design Biennial. Project done in partnership with designer Tacio Ferraz and architects Carlos Augusto Lira and Ana Maria […]
Illustrations for the children’s and teens’ book Cordel Adolescente, Ó Xente! (Teen Cordel, Folks!) by Silvia Orthof, 2012
Illustrations for the book O Palhaço e A Bailarina (The Clown and the Ballerina), by Antonio Carlos Viana and Sônia Maria Machado, 2007
Visual identity creation for the Boa Praça Movement, a São Paulo City group intended to mobilize people, companies, government entities and institutions to occupy and rehabilitate public spaces, in particular public squares, returning them to their intended purpose: recreation, leisure, debate and inclusion. www.movimentoboapraca.com.br
Visual communication developed for the project that mobilized the community surrounding the Corujas Linear Park, in São Paulo’s Vila Beatriz district. The project aimed to propose new uses for the public area. The project was idealized by designer Carolina Férres (Café Urbano) and architect Renata […]
Participation in the revitalization campaign for the Éder Sader Square in São Paulo’s Vila Madalena district. The recovery effort directly involved the community and had the support of private enterprise and the government, 2014.