Mapa Moradia (“Housing Map”) was created for the visual communication material of the United Nations Special Rapporteur on Adequate Housing in 2009. Project done in partnership with designer Elisa von Randow. “Joana Lira knew like nobody else how to translate in drawings the hard task […]


The first piece created for Tok&Stok was the Ave Eva Ave bag, in 2011. Since then, other product collections have been developed. In 2014, six collections were released at once and Joana Lira officially became one of Tok&Stok’s partner designers. In 2015 the Casario (Houses) […]


The partnership with L´Occitane began in 2011 with the Vitória-Régia (Water Lily) collection’s packing and communication materials for the L´Occitane group’s new brand, L´Occitane au Brésil, celebrating the Brazilian biodiversity. The packaging of the Água de Coco (Coconut Water) soap collection was released in 2014 […]


Creation of 30 illustrations for Banco do Brasil’s Nossas Diferenças Fazem a Diferença (“Our Differences Make a Difference”) national campaign, used nationwide in Brazil in 2008 and 2009.

Banco do Brasil

Creation of the visual identity for the Sete Cidades (PI), Ubajara (CE), Serra das Confusões (PI) and Jericoacoara (CE) Nationals Parks, 2014. Project done in partnership with architect Manoela Machado and designer Tacio Ferraz.


Visual identity and scenography creation for the Visitors Centers in six state parks in Alto do Ribeira region, São Paulo State: Ilhabela, Ilha do Cardoso, PETAR, Intervales, Carlos Botelho and Caverna do Diabo. This work was part of the São Paulo State Government’s Ecotourism in […]

São Paulo State Parks

Visual identity creation inspired in the Amazon’s characters and folk tales. Project done in partnership with designer Tacio Ferraz.

Frutos da Amazônia

Joana Lira painted on pottery and china from 1996 to 2006. At first, her biggest challenge was to find material available from the marketplace and turn it into special pieces with her painted designs. After seven years, she began to create her own casts and […]


Creation of the visual identity and scenography for the 69th Congress of the Brazilian Dermatological Society, held in Recife in 2014. Submitted to the 11th Brazilian Graphic Design Biennial. Project done in partnership with designer Tacio Ferraz and architects Carlos Augusto Lira and Ana Maria […]

Dermato Recife 2014

Audi Magazine cover, winner of the Pearl Awards in the Best Use of Illustration category, 2009

TRIP Publishing

Notas de Biblioteca 5 (Library Notes #5), São Paulo State Bureau of Culture, 2013

Biblioteca Viva

Illustrations for the children’s and teens’ book Cordel Adolescente, Ó Xente! (Teen Cordel, Folks!) by Silvia Orthof, 2012

FTD Publishing

Illustrations for the book O Palhaço e A Bailarina (The Clown and the Ballerina), by Antonio Carlos Viana and Sônia Maria Machado, 2007

Edelbra Publishing