The partnership with L´Occitane began in 2011 with the Vitória-Régia (Water Lily) collection’s packing and communication materials for the L´Occitane group’s new brand, L´Occitane au Brésil, celebrating the Brazilian biodiversity. The packaging of the Água de Coco (Coconut Water) soap collection was released in 2014 and won the first place in the 2015 ABRE Prize of the Brazilian Packaging Association. In 2015 the Olinda collection was created to honor Brazilian women. The project’s concept is to always give the world the best of Brazil.
The Olinda Collection emphasizes forms that convey the joy, vivaciousness, femininity, colors, authenticity, magic and irreverence of the women from Olinda
Zoetrope making-of for the Olinda Collection media campaign, 2015
Production: Trilha Mídia. Direction, screenplay and editing: Felipe Tomazelli and Ricardo Martensen. Director of Photography: Dado Carlin. Original Soundtrack and Sound Designer: Ciça Herman and Rodrigo Melo (kungfu). Motion Designer: João Baltieri. Colorist: Thiago Masci. Set Production: Fernanda Carvalho. Audio operator: Rodrigo Basilato